When I joined MeatEater’s social team, there was a huge opportunity to evolve our presence. Some platforms needed revival, content strategy needed refining, and there was room to inject more creativity, distinct tone, and engagement. Since then, we’ve been building a stronger, more dynamic social presence that truly connects with our audience.
BUILDING THE DIGITAL CAMPFIRE.
At MeatEater, sharing the pursuit is what drives our social media. From the first cast to the final bite, we capture the stories that define a life lived outdoors. Whether it’s hunting, fishing, cooking, or conservation, our content brings the wild to those who live for it—keeping traditions alive and the campfire burning.
APRIL FOOLS.
Social media is all about tapping into cultural moments in creative ways. When I got my hands on a handful of behind-the-scenes shots of Steven Rinella from a past production, I immediately saw the perfect setup for an April Fools’ Day cologne ad. The result? A post that racked up 400K in reach, over 20K engagements, and 300+ comments—proof that a good laugh goes a long way.
